In this real, actual first lesson, we dive right into the nuts and bolts and bills and paperwork of starting a company. But don't worry. It all becomes much less intimidating through Clerky,
In this lesson, we go through the setup on a Clerky Account, and how to generate all the incorporation documents you need. Prepare to check All. The. Boxes.
Why Delaware? We cover why most corporations happen to be based in Delaware, and why it's advantageous to register your startup there.
Before we actually start a corporation, it's important to know what one actually is and what it entails. In this video, we go over what starting a corporation means in terms of what comes with it and what your fundraising options are.
Do you not already have a name for your company? There's no reason you need to fall back on Acme, Inc. In this video, we go over the resources available to help you choose a name, and some of the criteria it's important to keep in mind as you pick one.
Now that you have your name all picked out, it's time to actually fill out the incorporation paperwork on Clerky. We go through it step by step so that all you'll need to provide is your John Hancock.
Now it's time to let Clerky file all your incorporation documents. We look ahead a little to what you're going to do after you've been registered in Delaware, but not too far. You've just started a corporation. You've probably got some champagne to open.
We're going under the radar to get the most out of Clerky.
Now that we've handled the practicalities, we step back in this video and think why we're here. Not in the cosmic sense, but why you want to start a startup and what you want to get out of one. Analyzing your intentions and expectations is going to help you build a better business.
The first and most important person you're going to manage is yourself. In this lesson, we talk about the routines and healthy habits that will take you through the startup process.
Now that you understand what you want to do, have started the documentation process, and know how to keep yourself sane, it's time to talk about how you're actually going to get things done. This video is all about productivity.
Feel free to skip this upcoming section if you already have and feel confident about your website, email, and logo setup.
In this video, we go through the tools you can use as you set up your website. We're specifically going to be working with Weebly, a straightforward, easy to navigate website builder. Get excited.
In this lesson, we start setting up the layout for our websites and consider the layout of our landing pages on Weebly.
Now that you've made some basic decisions about your website layout, it's time to actually fill in the elements on your landing page and share what you've got so far with the community.
In this video, we give you some resources for finding and choose a good first logo.
This next set of videos come from Mattan's course on Growth Hacking, and will help you develop good web copy skills. If you're already a digital Don Draper, feel free to skip around or have a martini instead. But if you think a copywriting primer might be useful for you, enjoy!
Ready, set, write! In this lesson, we talk about what web copy consists of and what makes a good headline.
This video offers some additional resources and examples of good headline writing. The more headlines you read, the better your own are going to get!
What about the rest of the page? In this video, we cover what makes good body copy, and how to develop a compelling voice to help sell your products.
Okay, now that your headline and body copy have convinced someone they want to know more about your product, what next? We demonstrate how to get them to Do The Thing with great calls to action. Follow along.
If you're interested in learning more about the next stages of growth hacking and A/B testing, check out the One Month growth hacking course.
Just so that we're all on the same Facebook page, Mattan covers why it's important for you to have social media handles right off the bat, and what to do if the handle you want is unavailable.
Just like it's important to have social media handles, you should have your own business email setup. Mattan takes you through how to conveniently sign up for one through Weebly.
In addition to having your own internal email, it's important in the early days to focus on an email subscription list. In this video, we explain why they matter and give you some tips for how to set one up.
If you already had a website, you can jump back in, because in this video we start talking about the problems and solution-oriented thinking that will help you develop your start-up's product.
In this lesson, we talk about what it takes to look at the world in terms of problems you can solve and solutions you can implement, and Mattan offers a few examples of his own.
Now that you hopefully have an idea for a product, we talk about refining that idea through customer development.
In this lesson, we cover how to get information out of potential users and conduct customer interviews. No bad cop required.
Now that you've conducted some research, we talk about actually picking an idea and how to start acting - thoughtfully.
No, we're not talking about Prep School. In this lesson we cover Porter's Five Forces, the framework for analyzing the industry your startup is about to enter.
In this lesson, we continue to analyze our market by examining where our product fits into the broader competitive landscape, and trying out both pronunciations of 'niche.'
In this lesson, as we continue to analyze the market and industry factors affecting our startup, we consider some of the legal questions you'll want to research, or consult with a lawyer on.
Do you need a business plan? Well, not really. In this video, we talk about how to better use your time in planning and pitching your company.
With all the foundational steps we've taken to setup a business, it's time to start getting down to the business of building your product. In this lesson, we cover what your options are if you aren't already technically inclined.
In this lesson, we discuss the importance of focusing your product, as you build, on the user's experience, and why it's more important to make a product your intended user base will love than to build something everyone in the world kind of likes okay.
In this section, we talk building why building a great team makes sense, even if it takes time.
In this lesson, we briefly sketch the seven different types of stakeholders and what each of them can add to your startup.
What are the crucial roles that you need to fill at your startup? Don't worry. We have a chart that will help you find out.
In this lesson, we cover all the responsibilities of the co-founder, and how to find a good one. Spoiler alert: it does not involve speed dating.
Do you need an NDA - a non-disclosure agreement that will prevent people from stealing your ideas? The answer is probably no, and in this lesson we discuss why that is, and why you should feel comfortable sharing your ideas.
In this lesson, we cover the resources to help determine your team's salaries and equity with minimal fuss and only a couple of spreadsheets.
In this video, we going through the steps of actually bringing on team members. Unsurprisingly, it involves some paperwork.
We're going to talk about hiring, but first we cover the great resource mentioned in the expert interview with Evan: Who, by Geoff Smart.
The first step in the hiring process is to develop an internal scorecard of a given position. This isn't the same as unleashing a job description on Monster, but never fear. We'll explain the difference.
How do you find candidates? There's no magical sorting hat, but in this video, we do create a list of people and networks who can help you source, or look for candidates, for your job postings.
There's a lot to be said about networking. But in this video, Mattan goes over the essentials of effectively reaching out to people for help and advice.
Don't just go off the cover letter. In this video, we cover how to interview effectively so you're actually bringing on a perfect fit for the role.
Phew. Finally done, right? Not quite. We go over the amount of detail and consideration you should make in actually making a job offer. Hint: there should be some.
In this lesson, we cover how to set up a payment system for both your team and yourself. That's right. You get to pay yourself. Get excited.
In this lesson, we give an overview of five management strategies that can effectively give your startup a structure and keep your team on task.
Get ready to rise up. Our first management tool is the daily standup meeting.
The next tool in your management chest is the weekly 1-on-1, which can help you brainstorm solutions to problems, better support your team, and find roses. Really.
In this video, we take a step back and discuss why it's important to nail down your core values and your vision for your company. Not with nails, but, you know, a Google Doc.
As you start actually working, objectives and Key Results (OKRs) are a great framework through which to track your progress and accomplishments.
In this lesson, we cover the last of our five tools for effective management. Clear eyes, full hearts, and a monthly strategy meeting: can't lose.
In this video, we cover the different startup business models that can help you answer the scariest question you're likely to be asked: "How are you going to make money?"
Knowing how you will make money isn't the same as making money now. In this lesson, we cover how you can come up with the money to keep you going through the early stages of your start-up.
In this lecture, we discuss meaningful business metrics you should be cognizant of as your startup actually starts up.
In this lesson, we talk about what pivoting means for a startup, when you should do it, and why.
There's a lot to be said about pitching your startup. But in this video, we cover some of the general skills that will help you pitch effectively.
In this lesson, we cover what expectations you should have about startup fundraising and what tools you can use to do it successfully.
What's it like to work on the product side of an amazing company like Etsy? Christian Arca gives us all the insider info.
Kevin Hale enlightens us on building products with an amazing user experience!
Evan Walden is a social entrepreneur and CEO of ReWork: a hiring firm that helps exceptional professionals find meaningful work.
Sydney Flint interviews Sarah Kathleen Peck on how to pitch your business, how to tell your story and what it's like starting out as a solo founder.
Here are a few of Zach & Sarah's favorite tips on making a great pitch video (for your Demo Day!)