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Let's start with the basics!
My goal: I want to help you sell and get users!
Why has Growth Hacking made some of today's biggest companies so successful?
A set of tactics and best practices for dealing with user growth
In this class we talk about the iceberg analogy for growth hacking. The iceberg represents…
Let's dive into the Startup Curve
The key is to map out the user lifecycle for your product
The Lean Marketing Funnel brings order to the chaos of the growth...
A more in depth look at the Lean Marketing Funnel
After this you’ll start seeing Websites in a different way.
How did you do? Let's take a look at the answers together!
Let's focus on Acquisition first
Let's talk about why you should pay attention to this part.
Unbounce is awesome!
If you want to grow quickly, solve a problem people realize they have.
You can compete with much bigger companies by following this law.
So how do we learn about who our audience is?
Copy is what you write to get people to do something.
Get excited about writing good headlines!
What about the rest of the page?
Learn about how you can get someone to take an action once they land on your site.
Your copy looks good, let's use it!
Want to get more user signups? Try this experiment that really works!
Let's try our first real experiment!
Getting down to business: A/B testing out different headlines
Some required reading to make you a pro A/B tester
Getting User feedback
Drool-worthy landing pages
Let's get into analytics!
Use a little bit of code to get a lot of new data
Wouldn't it be cool if you could see how people go through your site? You can!
Get specific about who's viewing your site
How do you know who's coming to your page?
Once you're already tracking events, setting up a funnel is easy
Set up funnels to watch how users convert on your site.
Email is the most effective channel for getting ideas out there
Get the skinning on an incredibly useful tool
Diving into integration
Want to learn more about Email marketing?
When I drip you drip we drip
Analyzing the second Email we sent
This is the exciting part!
Generally, you want a longer drip
It's the most important part!
Linkage to get you flying
Do what you want with my body....copy
Tips for inspiring good copy
Covert double opt-ins
Drip it, drip it good
Get set up with Mailchimp to send autoresponders
Send it during the week, man, not the weekend
Don't stop Reddit, Reddit!
Reelin' em in
Every day I'm hustlin'
Measure the quality of your traffic sources through testing
We're about to cover a lot of ground. Let's go!
Let's check out examples of real ads
It's all about risk
If your ads are running, you better go catch 'em!
How do we actually target the people who are going to see the ad?
Find out more about your users with these tools
Spread useful content!
What's one habit I encourage everyone to develop?
How do I get my site to the top of the heap?!
I'll share some of my favorites
Start your SEO journey
Trust me, I'm lying
Hacking the system to get connected!
Pitching your ideas to the Media can be tricky...
Let's talk about referrals, baby!
Let's talk strategies
Good reads from smart guys
What are other products doing right?
You want to not only increase users, but keep them!
A few more tricks for retention
Figure out the best way to make the money, honey
Reduce your growth's friction and restriction
You'll never look at pricing the same way again
Everybody loves a bargain
A few more tips and tricks
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