The Iceberg Analogy

Day 1 · Lesson 6 · 2 minutes


In this class we talk about the iceberg analogy for growth hacking. The iceberg represents…

Using the iceberg analogy to show examples of what goes into Growth Hacking 

  1. Viral Growth
  2. Landing Page Optimization
  3. SEO
  4. Copywriting
  5. Viral marketing
  6. Advertising
  7. Referrals
  8. PR
  9. Behavioral Economics
  10. At the core: Analytics to measure everything