Why has Growth Hacking made some of today's biggest companies so successful?
How Sabeer Bhatia and Jack Smith hacked the system
- They built their product - Hotmail
- Raised funds
- Developed an ad strategy
- Launched terribly
- They took a chance and added "P.S. I love you. Get your free Email at Hotmail" at the bottom of Emails
- One risky PR strategy gained them exponential growth
- It's not an anomaly - We've seen similar stories through companies like Facebook, Zynga, Snapchat, Groupon, etc.