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One of the First Growth Hacks

Day 1 ยท Lesson 4 ยท


Why has Growth Hacking made some of today's biggest companies so successful?

How Sabeer Bhatia and Jack Smith hacked the system

  1. They built their product - Hotmail
  2. Raised funds
  3. Developed an ad strategy
  4. Launched terribly
  5. They took a chance and added "P.S. I love you. Get your free Email at Hotmail" at the bottom of Emails
  6. One risky PR strategy gained them exponential growth
  7. It's not an anomaly - We've seen similar stories through companies like Facebook, Zynga, Snapchat, Groupon, etc.