In this lesson, we start with the important questions: what is product management? Why build a product? What work goes into overseeing product development? What products does Christian use to keep his hair so nice? That last one is up for speculation, but if you're at all interested in product management, then the rest of this course is for you.
Or, rather, should Christian choose to accept it a while ago at Shapeways. But in this lesson, we look at a specific example of a product management challenge in order to understand what a product manager does to address it.
How do product managers determine the best possible course of action for a product's best possible outcome? Short answer: a lot of listening. Long answer: by owning the roles and not falling into any of the mistakes mentioned in this lesson.
In this lesson, we cover the lifecycle of products - how it develops, grows, and changes - so that you as a product manager know where you are and what you're working towards. It'll be way less awkward than 8th grade biology, we promise.
Knowing where in its lifecycle your product falls will help you anticipate its needs. So in this lesson, we go over the tools you can use and the signals you can identify to determine where your product is at and what you need to be focusing on.
Last lesson, we threw a lot of information at you about the product development process. So in this video, we kick back a little bit and play a game that will help you develop your own thinking and be better able to plan how to meet customers' needs as you shape your product.
Identifying your customers is just the first step. Now you have to talk to them and find out how best to address the want or need they have which your product solves. In this lesson, we discuss strategies for making the most and getting the best kind of information out of your customer interactions.
In this lesson, we cover how these last steps in creating an MVP will help us make the most out of it. Whether its a success or not, minimum viable product helps you as the product manager learn, adjust your product, and refine it to be as successful as possible.
In the last video, we saw how AirBnB used metrics to identify a KPI and took steps to address its hypothesis for improving that KPI. Now, we get down to the fun comparing the data and fine-tuning the metrics in order to see the result. It's like an awards ceremony where you don't have to listen to anyone thank their agent.
You're already halfway through the course! Now that you have a whole bunch of information on your customers, it's time to go rest on your laurels, right? Wrong! Let's put that information to work so that you can make some great products! How are we going to do that? Join us in Week 3...
Now that we've covered the context and high level analysis of product management, we dive into actually building a product. The first step in this is understanding and identifying the features of a product that make it the complete experience you want for your customer.
In this lesson, we tell some stories. Specifically, the tale of how user stories can help clarify what features need to accomplish and keep every team working on that feature on the same page, focused on the goals that will make the feature a success.
In this video, we actually roll our sleeves up go through the first three steps in prioritization, grouping and ordering the needs we're addressing, and then thinking about the value and effort required to address them. Product managers don't let their teams pull all-nighters for nothing.
You are so close to your Product Managing Blackbelt! Now that we've figured out exactly what product and features you should build, we need to get them out of your head and into the market. Stick around, and Christian will teach you how to document your product ideas for future generations (and for present customers.) Let's get you in front of a crowd!
In this lesson, we talk about how we bring together all of the information we've gathered and all the solutions we've come up with. Product overviews will help you as the product manager create a concise, understandable way to access everything you've learned.
In this lesson, we talk about how to organize your product documentation beyond the overview so that anyone building the product or brought on later understand what the product's supposed to do and why it's built the way it is. It's like the Rosetta Stone but with more links to metrics.