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Great products provides customers with incredible value. They give you exactly what you need and what you want.

– Christian Arca, Senior Product Manager at Etsy

Who It's For:

  • Someone with an idea for the next great product that will change the world
  • Someone who works closely with products (sales, marketing, support), and thinks they could make them better if they had the chance
  • Leaders trying to figure out their team’s next move
  • Someone who was just “promoted” to a product manager position, and is not sure what that means
  • Anyone looking to “level up” their career in product!

What You'll Get:

  • Tools and strategies for how to manage the product development process
  • The insights to help a business achieve its goals
  • Four weeks of lectures and projects with real-world applications
  • Certificate of Completion

What You'll Learn:

  • The role and responsibilities of a product manager
  • How to identify risks, assumptions, and uncertainties
  • How to conceive and validate product ideas
  • Communicating with customers
  • How to create user flows, wireframes, and product documentation
  • How to prioritize what your team will build
  • How to make amazing products!

Product Management: The Method to the Madness

What does it take to make a product that turns the world upside down? What made the iPhone… the iPhone? Don’t you want to know?

Of course you do!

For many, the art of conceiving, executing, and launching a product is a complete mystery. But it doesn't have to be! There is a method to the madness, a science to the wonder. Specifically, it’s called Product Management, and it will change the way you think about every product you've ever owned.

Product Management is what happens at the crossroads where technology, design, and business meet. It is all about listening to what new products, features, or innovations people want in their lives, and coming up with ways to give it to them. Learn its ways, and you’ll become a master problem-solver, a mini-CEO, and an expert in satisfying customers' needs, all in one! It’s the secret magic power you didn’t even know you wanted, and you can begin to master it in just 30 days!

If this all of this sounds like a lot, don’t worry about it. I’m here to be your guide, and One Month Product Management is your fast-track map to greatness. Over the course of four weeks, we'll work together to lay the groundwork for great product thinking. Soon you’ll be off to the races, innovating like one of those mad geniuses we keep hearing so much about…

You’re about to meet your brain on Product Management. Get ready.

Christian Arca

Enroll today for just $99 or free with membership!