You have a dream: to build the next great product that will take the world by storm. There’s just one tiny problem - you have no idea where to start. If that sounds like your life, you need One Month Product Management.
Product Management is the art of conceiving, planning, and executing great products. Teacher Christian Arca will give you the knowledge to determine what product you should build to launch, develop, or overhaul your business. You’ll get a great overview of the product development process, as well as hands-on crash courses in product thinking, understanding metrics, feature prioritization, and many other invaluable tools!
Just imagine: there's a world out there where you can anticipate what your customers want, navigate the risks and uncertainties of meeting their needs, and validate new product ideas before you spend years or fortunes making them. That's the world you're going to be living in after you take One Month Product Management.
In this lesson, we start with the important questions: what is product management? Why build a product? What work goes into overseeing product development? What products does Christian use to keep his hair so nice? That last one is up for speculation, but if you're at all interested in product management, then the rest of this course is for you.
Or, rather, should Christian choose to accept it a while ago at Shapeways. But in this lesson, we look at a specific example of a product management challenge in order to understand what a product manager does to address it.
How do product managers determine the best possible course of action for a product's best possible outcome? Short answer: a lot of listening. Long answer: by owning the roles and not falling into any of the mistakes mentioned in this lesson.
Christian Arca was a Product Manager at Etsy
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