We think it's a great idea you've decided to take this class on how to develop great ideas.
Another key thing to keep in mind is that innovation isn't a rarified, completely new skill you're going to have to teach yourself. It's probably a part of what you've been doing already.
In this video, we outline what it takes to be creative, and it involves less sparkles and unicorns than you might think.
We dive right into the first step of the creative process: perception. You have to see this video.
On to habit two: intellection. That sounds pretty Sherlockian, but you don't have to be a sleuth to develop the problem solving skills crucial to innovation.
In this lesson, we introduce the landscape analysis and why it can provide you with more perspective to engage your intellection and express your ideas.
In this video, we set the groundwork for our landscape analysis by picking an industry to focus on.
The first towards understanding your landscape is to assess the amount of knowledge you'll need.
In this lesson, we begin covering demand conditions and how its magnitude impacts your focus industry.
We cover the second demand condition worth considering: rate of growth
Third on the list of demand conditions is the degree of segmentation, or how many niches there are within a given market.
The next piece of your picturesque landsacpe analysis is to hone on weak signals, and catch them before they become trends.
In this video, we cover Pocket and Feedly, two great tools to help you do research for your landscape analysis.
Now that you've hopefully gathered some information, it's time to take a look at it.
In this lesson, we cover the kinds of information you should be consuming in order to stay healthy. It's like not getting scurvy, but for ideas.
We cover expectations that you should have when scanning for inspiration, and how not to fall in a black hole of research.
In this video, we cover what trends are and why it's important to look for them as you go through your research.
We break down some examples of global trends and how they might impact your industry or provide you with innovative opportunities.
In this video, we include some sources to consider as you identify trends and get a sense of your focus industry.
In this lesson, Rahaf introduces a tool to help visualize the kinds of innovation that may be open to you.
We continue covering the different types of innovations. Break on through to the next slide.
Ready to be quiet and pay attention (or not)? We continue to explore different types of innovation with disruptive innovation.
Eureka! Last but arguably most, we cover what game changing innovation is and means.
Let's talk a little bit about how to approach all the industry research you're gathering through Pocket & Feedly. Do you dive deep, or just skim the surface?
We continue to organize our industry research in order to achieve the best possible chance of catching innovations within in.
Congratulations! You've reached the halfway point. This week, we look around at adjacent industries to find context and inspiration for our own focus industries.
Rahaf explains why adjacent industries are great places to explore innovative solutions for your focus subject.
But what about non-adjacent industries? They can in fact be great sources of inspiration and problem-solving. In this lesson, find out how.
It's story time! We take all the research from all the industries we've looked at and find common problems, innovations, and issues we can draw on.
There isn't a roadmap to finding themes from your landscape analysis. But don't stress. We'll talk you through how to go about it.
In this video, Rahaf offers an example of how to construct themes from the trends and weak signals spotted in your industry research.
Welcome to week four! We're going to wrap up our landscape analysis with an exploration of white spaces and a roadmap disruptive business ideas.
The last step of the landscape analysis is to identify white spaces, or places where you can create innovation.
In this lesson, we give you a sense of what White Spaces can look like.
In this lesson we touch on an important aspect of white spaces: your window of opportunity to innovate within them.
Feeling competitive? Before you launch right into an innovative business idea, it's important to practice some due diligence and evaluate your potential competition. Rahaf shows you how.
The next puzzle piece you have to fit into your landscape analysis is an awareness of government policy, and how it might affect your business.
Just as you need to be aware of government policy as you develop business ideas, you should research a country's ability to innovate, too.
Doing innovation research about different countries can be overwhelming, but don't worry. We have some handy charts which will help you find the place that best fits your innovative idea.
Now that you've done some research on national support for innovation and entrepreneurship, do some work on individual cities and figure out where you'll have the biggest advantage.
There are all kind of government support programs in place to foster innovation and entrepreneurship. In this video, we explore a few of them.
We cover one final consideration for you if you're thinking of entering a new or foreign markets: the social barriers which can challenge entrepreneurs.