Course Progress

Week 1 - Creativity and Landscape Analysis 39 minutes

Week 2: Pipelining 40 minutes

    1. Finally, A Diet That Works

    Now that you've hopefully gathered some information, it's time to take a look at it.

    2. Watch What You Read

    In this lesson, we cover the kinds of information you should be consuming in order to stay healthy. It's like not getting scurvy, but for ideas.

    3. Why Build A Pipeline?

    Or, why you can't read ALL the things.

    4. Don't Get Overloaded

    We cover expectations that you should have when scanning for inspiration, and how not to fall in a black hole of research.

    5. Tracking Down Trends

    In this video, we cover what trends are and why it's important to look for them as you go through your research.

    6. Around The World In 80 Trends

    We break down some examples of global trends and how they might impact your industry or provide you with innovative opportunities.

    7. Find The Source(s)

    In this video, we include some sources to consider as you identify trends and get a sense of your focus industry.

    8. Enter The (Kalbuch) Matrix: Incremental Innovation

    In this lesson, Rahaf introduces a tool to help visualize the kinds of innovation that may be open to you.

    9. Enter The (Kalbuch) Matrix: Breakthrough Innovation

    We continue covering the different types of innovations. Break on through to the next slide.

    10. Enter The (Kalbuch) Matrix: Disruptive Innovation

    Ready to be quiet and pay attention (or not)? We continue to explore different types of innovation with disruptive innovation.

    11. Enter The (Kalbuch) Matrix: Game Changing Innovation

    Eureka! Last but arguably most, we cover what game changing innovation is and means.

    12. Just Keep Skimming, Just Keep Skimming...

    Let's talk a little bit about how to approach all the industry research you're gathering through Pocket & Feedly. Do you dive deep, or just skim the surface?

    13. Depth Perception: Can You See Your Research?

    We continue to organize our industry research in order to achieve the best possible chance of catching innovations within in.

    14. Consumption Junction: Week 2 Homework

    After a few more words from Rahaf, you'll be ready to start your pipelining process.

Week 3: Adjacent & Non-Adjacent Markets 16 minutes

    1. Adjacent And The Argonauts

    Congratulations! You've reached the halfway point. This week, we look around at adjacent industries to find context and inspiration for our own focus industries.

    2. More Industries, More Issues

    Rahaf explains why adjacent industries are great places to explore innovative solutions for your focus subject.

    3. Doesn't Even Go Here: Non-Adjacent Industries

    But what about non-adjacent industries? They can in fact be great sources of inspiration and problem-solving. In this lesson, find out how.

    4. All Together Now: Themes

    It's story time! We take all the research from all the industries we've looked at and find common problems, innovations, and issues we can draw on.

    5. Who Tells Your Story?

    There isn't a roadmap to finding themes from your landscape analysis. But don't stress. We'll talk you through how to go about it.

    6. Become A Landscape Artist

    In this video, Rahaf offers an example of how to construct themes from the trends and weak signals spotted in your industry research.

    7. Thematic Harmony

    Finally, it's time to all the adjacent and non-adjacent skills you've learned into practice and identify some themes.

Week 4: White Spaces & Opportunities 23 minutes

    1. Roadmap To Innovation

    Welcome to week four! We're going to wrap up our landscape analysis with an exploration of white spaces and a roadmap disruptive business ideas.

    2. White Open Spaces

    The last step of the landscape analysis is to identify white spaces, or places where you can create innovation.

    3. White Spaces: Walk Softly And Carry A Portable Stick

    In this lesson, we give you a sense of what White Spaces can look like.

    4. White Spaces: Don't Wait For It

    In this lesson we touch on an important aspect of white spaces: your window of opportunity to innovate within them.

    5. Prepare To Compare

    Feeling competitive? Before you launch right into an innovative business idea, it's important to practice some due diligence and evaluate your potential competition. Rahaf shows you how.

    6. Don't Fight The Law - The Law Wins

    The next puzzle piece you have to fit into your landscape analysis is an awareness of government policy, and how it might affect your business.

    7. Not So Global Innovation

    Just as you need to be aware of government policy as you develop business ideas, you should research a country's ability to innovate, too.

    8. Chart The Right Course

    Doing innovation research about different countries can be overwhelming, but don't worry. We have some handy charts which will help you find the place that best fits your innovative idea.

    9. A Tale Of More Than Two Cities

    Now that you've done some research on national support for innovation and entrepreneurship, do some work on individual cities and figure out where you'll have the biggest advantage.

    10. Ask What Your Country Can Do For You

    There are all kind of government support programs in place to foster innovation and entrepreneurship. In this video, we explore a few of them.

    11. Social Barriers

    We cover one final consideration for you if you're thinking of entering a new or foreign markets: the social barriers which can challenge entrepreneurs.

    12. The Promised Land(scape Analysis)

    Time to wrap up everything we've learned and complete our landscape analysis.

The End 1 minute

    1. Only The Beginning

    Congratulations! You made it.

    2. Get your certificate!