What is Content Marketing?

Welcome to One Month Content Marketing · Lesson 4 · 3 minutes


Let's break down this term and figure out what content marketing is: What is a content marketer? What types of projects do they work on, and how do they spend their time?

Content Marketing Definition:

Content Marketing is making valuable things (content) to attract, grow, and engage an audience that you want to play with.

Review Questions:

  • How might a Content Marketer spend their time? 
  • Who does a Content Marketer work with?
  • What kinds of things does a Content Marketer make?