Welcome to One Month Content Marketing! Here's an overview of the class, an introduction to your teacher, and a warm welcome from the One Month team.
All you need to know about how this course is set up and how to get the most out of this class.
Let's break down this term and figure out what content marketing is: What is a content marketer? What types of projects do they work on, and how do they spend their time?
If content marketing every has you feeling overwhelmed, you're not alone.
Let's talk a little bit about who you are and why you're taking this class.
If you're brand-new to email list building, email marketing, and content marketing, we'll get you all set up. In this section, we'll look at easy ways to begin building your list — using Tiny Letter or Mailchimp, and how to set that up. If you're a pro email user already and know InfusionSoft, Constant Contact, AWeber, or another email marketing tool, then head on to Project 2!
User profiles can be hard to understand, so let's look at a couple of case studies to get a better grasp on what this means. In these examples, we'll look at creating a blog on minimalism, and how we created profile avatars for one of our One Month classes, Programming for Non-Programmers.
Now it's your turn! Get out your notebooks and start to sketch the beginning avatars and cartoons of what your target audience looks like. It's okay if it's just a sketch at first — we'll talk about how to build out your profiles with specific questions, research tools, and iterative learning.
With all the content types out there — from videos to images to graphics to blog posts — how do you know where to begin? What content type should you focus on, and where should you start? This graph will help you map it out quickly and easily.
What does Chris Rock do that makes him a standout comedian? How do you guarantee that your bag of tricks becomes a series of hits? Peter Sims (author of Little Bets) and Eric Ries (author of The Lean Startup) have a lot to tell us about making a plan — and when you're over-planning.
Let's chat with One Month's resident graphic, UX, and product designer Kristina Zmaic. She is an expert in brand creation, understanding voice and tone, creating print and digital works, and so much more. Today, we talk about design basics: what you need to know to make your website, project, or blog look better than the rest. In her words, a little bit of knowledge goes a long way.
In this session, we talk with resident Growth Hacker Doug Logue, responsible for the growth of One Month. We talk about creating landing pages, embedding sign-up forms, what conversion rates are, and why SEO is important. Consider this a sneak peak into the Growth Hacking class!
Nathalie Lussier is an award-winning entrepreneur. She graduated with a degree in Software Engineering and a job offer from Wall Street. In a gutsy move, she turned down this job to start her own business right out of college. She's an expert in email marketing, list-building, and affiliate marketing — and she built her own tech tools to help others do the same.
Tara Gentile is a business strategist & coach for creatives, idea people, and professionals who want to leverage their quiet power and devise a strategy for growth without the heartache or hassle. We talk about how to launch your product as a story — and how to do it in a way that fits your personality.