Have you ever written a blog post, made a fancy PDF, or shared an image — only to hear the sound of crickets?
Content Marketing is the beautiful art of making work that matters — and then, finding ways to share it with people who want to see it. Imagine posting recipes and photos to your Instagram account and gaining a following for your work. Or, if you’re a business owner, meeting the right clients by giving them what they want — cultivating a relationship instead of feeling like a sleazy salesperson. What if you could create something that people actually want to download, creating fans and followers for your audience in an authentic, community-oriented way?
If you’re tired of creating content that doesn’t go anywhere, in our content marketing course you’ll learn our proven strategies for building an audience, growing your leads, and creating valuable content that actually gets shared. Along the way, I’ll share with you specific strategies for growing an audience, building a body of work, and positioning you (or your company’s executives) as a thought leader within your industry.
"Sarah brought my writing into uncharted territory while consistently providing unwavering inspiration and support."
– Suzannah Scully
"This course not only evolves the way you think and create, but helps you hone your sales and persuasion skills."
– Matt Hunckler
"I just have to say that this course is amazing – you're breaking it down in a way that I haven't seen before."
– Kerri Lowe
It’s hard to understand why so many people are spending so much time investing in making “free content” when there are so many other things to do in building a business.
Have you ever made a product and wondered why it didn’t go anywhere, or feel like you’re spinning your wheels at your company throwing content at the wall to see what sticks? For a long time, I felt like content creation was a mystery. I wondered, how do some people grow audiences quickly and generate revenue so fast? Why do some products get made and launch to the sound of crickets?
Content Marketing is part science, part inspiration. It’s a blend of using your intuition and creativity, and also getting real about what it takes to grow an audience. You have to wear the hat of both a scientist and an artist, leaning on hard data as well as on your intuition.
I’ve spent a lot of time making things. When I was starting out, I wrote and wrote (more than 100 essays!) and nothing seemed to work. That was before I realized how to start sharing my work in ways that actually spread my message. (It turns out pushing “publish” on Wordpress and waiting for people to show up doesn’t really work).
I learned that audience-building is strategic, and there are actionable, measurable ways that you can spread the world about what you’re building. I also learned that marketing is about building key relationships, and about asking questions and testing your projects along the way.
Over the past five years, I’ve built websites to millions of views and national recognition, I’ve helped major companies launch creative projects, and worked with thought leaders to establish their voice and brand in the world. I’ve taught hundreds of students in my courses on writing, storytelling, and content marketing strategy — and these students have gone on to make and create work (and companies) of their own.
In this Content Marketing Course, I’ll take you through some of the simple, easy-to-implement aspects of marketing that can have extraordinary results. I’ll also walk you through specific frameworks and tools that I use to measure conversions, convert leads, and optimize my marketing efforts.
One Month Content Marketing is a series of video lessons, tutorials, and private instruction that will show anyone (even a beginner) what content marketing is, and how to come up with great ideas for creating inspiring content. It’s self-guided, and you can take the class at any point after you sign up. Some folks do the class in 15 minutes a day, and others like to sit down and do it in bigger sessions.
Want in? It’s a journey we’ll take together, and I’ll be here every step of the way to answer questions, review work, and continue to add content and ideas along the way.
What are you waiting for? Let’s stop making products that don’t go anywhere, and let’s start making work that matters. Sign up now!
Looking forward to see you,