Have you ever written a blog post, made a fancy PDF, or shared an image — only to hear the sound of crickets?
Content Marketing is the beautiful art of making work that matter and then finding ways to share it with people who want to see it. Imagine posting recipes and photos to your Instagram account and gaining a following for your work. Or, if you’re a business owner, meeting the right clients and giving them what they want, cultivating a relationship instead of feeling like a sleazy salesperson. What if you could create something that people actually want to download, creating fans and followers for your audience in an authentic, community-oriented way?
If you’re tired of creating content that doesn’t go anywhere, in our content marketing course you’ll learn our proven strategies for building an audience, growing your leads, and creating valuable content that actually gets shared. Along the way, I’ll share with you specific strategies for growing an audience, building a body of work, and positioning you (or your company’s executives) as a thought leader within your industry.
Welcome to One Month's Learn Content Marketing course! Here's an overview of the class, an introduction to your teacher, and a warm welcome from the One Month team.
All you need to know about how this course is set up and how to get the most out of this class.
Let's break down this term and figure out what content marketing is: What is a content marketer? What types of projects do they work on, and how do they spend their time?
Sarah Peck’s work and projects have been featured on Psychology Today, Fast Company, The New York Times, 99U, and many more. Her website www.sarahkpeck.com was honored as “one of the best websites for writers” by The Write Life. She also wrote the “Art of Asking: How to Ask For and Get What You Want” where she shares 21 strategies for creating your best ask, getting more of what you want, and bending the world to your desires.
"Sarah brought my writing into uncharted territory while consistently providing unwavering inspiration and support."
– Suzannah Scully
"This course not only evolves the way you think and create, but helps you hone your sales and persuasion skills."
– Matt Hunckler
Founder of Verge
"I just have to say that this course is amazing – you're breaking it down in a way that I haven't seen before."
– Kerri Lowe